--- title: Improving the End-User's Experience with Artificial Intelligence description: Artificial Intelligence - a concept that just a few short years ago seemed extremely far off. However, even if you are just a casual user of social media... image: https://news.briotix.com/hubfs/here%20to%20help.jpg --- [![Briotix Health Company Logo A Registered Trademark](https://news.briotix.com/hubfs/BH%20logo.png) ](https://www.briotix.com/) - Solutions - [Industrial Sports Medicine™ ](https://www.briotix.com/industrial-sports-medicine) - [Ergonomics ](https://www.briotix.com/ergonomics) - [Return to Work ](https://www.briotix.com/return-to-work) - [Functional Employment Testing ](https://www.briotix.com/employment-testing) - [Clinical Solutions ](https://www.briotix.com/clinical-solutions) - [Technology Solutions ](https://www.briotix.com/technology-solutions) - Benefits - [Why Choose Briotix Health? ](https://www.briotix.com/benefits) - [Success Stories ](https://www.briotix.com/case-studies) - Company & Careers - [Our Story ](https://www.briotix.com/about-us) - [The Briotian Way ](https://www.briotix.com/values) - [Upcoming Events ](https://www.briotix.com/events) - [Press & Media ](https://www.briotix.com/press) - [Careers ](https://www.briotixcareers.com/) - Resources - [Industry News ](https://news.briotix.com) - [Podcasts ](https://podcasters.spotify.com/pod/show/briotix-health) - [Papers and Research ](https://www.briotix.com/papers-research) - [Webinars ](https://www.briotix.com/webinars) Briotix.works # Improving the End-User's Experience with Artificial Intelligence Artificial Intelligence - a concept that just a few short years ago seemed extremely far off. However, even if you are just a casual user of social media... [ Team Briotix ](https://news.briotix.com/author/team-briotix) Jan 29, 2018 --- Artificial Intelligence - a concept that just a few short years ago seemed extremely far off. However, even if you are just a casual user of social media, you have likely already experienced artificial intelligence, possibly without even recognizing it. ## Understanding Artificial intelligence So what exactly is artificial intelligence? Simply put, artificial intelligence is the intelligence or thinking exhibited by machines or software. And in today’s technology-advanced society, artificial intelligence is customizing the way many consumers are experiencing the world. As indicated above, one of the ways many of us experience artificial intelligence is through social media. If you have a Facebook account, take a minute and think through your news feed. Have you noticed any ads or videos finding their way onto your feed? If so, think about what exactly those advertisements are for? It’s likely that you are seeing ads or commercials for things you have recently searched on the internet. That is artificial intelligence – the software in Facebook customizes the advertisements you are seeing based on your past searches. In other words, the software is learning about things you need and then promoting a service or product that fulfills that need. ## Briotix.Works Harnesses the Power of A.I. Artificial intelligence is not limited to social media. Many of today’s top companies are using artificial intelligence to improve the end-users experience. Briotix is one of those companies. We’ve invested significant resources into knowledge mapping in order to create the best experience for our clients and their employees. ![here to help.jpg](https://news.briotix.com/hs-fs/hubfs/here%20to%20help.jpg?width=567&height=401&name=here%20to%20help.jpg) In the development of Briotix.Works, our virtual wellness platform, we are using advanced algorithms to improve the user’s experience. - Briotix.Works offers variations of tools based on the user’s background and experience. - Once an employee begins engaging with the platform, our software learns their preferences and customizes screens for a truly unique and efficient user experience. - Within this customization, Briotix.Works consistently supports the employer’s policies and practices. ## Contact Us to For A Complimentary Demo Are you interested in how the Briotix.works platform can be customized to fit your employee's well being? If so, [contact Briotix](https://www.briotix.com/contact/) for a free demonstration of Briotix.Works.  [Briotix.works](https://news.briotix.com/topic/briotix-works) ## Similar posts Briotix.works ### [PIES - Reducing Lost-Time, Injuries, and Improving Employee Health](https://news.briotix.com/its-as-easy-as-pies-reducing-lost-time-injuries-and-improving-employee-health) Learn more about how one manufacturing company reduced lost-time MSD injuries by 100% in just one year. Team Briotix May 28, 2019 Workplace Injury Prevention ### [Pitfalls to Avoid in a World-Class Injury Prevention Program - Part 3](https://news.briotix.com/six-pitfalls-to-avoid-when-creating-a-world-class-injury-prevention-program-pitfall-three-equating-program-with-cost-instead-of-return) Discover why focusing on return on investment, rather than just the cost, is crucial for the success of your injury prevention program... Team Briotix May 28, 2018 Briotix.works ### [Common Mistakes Runners Make: Are You Wasting Your Time on that Jog?](https://news.briotix.com/the-most-common-mistakes-runners-make-are-you-wasting-your-time-on-that-jog) Footwear, schedule, upper body mechanics, and stride are just a few areas where many runners can improve to increase the effectiveness of their... Michelle Buechner Jul 9, 2018 ### Follow the Briotix Health Blog for New Releases The Briotix Health Blog is your source for new and up-to-date information on industry innovations, in-depth explorations of current topics, and discussions with experts. [![Briotix Health_Compact_Inverse_RTM](https://news.briotix.com/hubfs/Briotix%20Health_Compact_Inverse_RTM.png) ](https://www.briotix.com/) 9000 E. 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